In the NBA, market size matters – doesn’t it? Sure. It just matters less than it used to. In today’s globalized world, everyone has mass media access.

You don’t need to play in Los Angeles for the world to know your name. Just ask Giannis Antetokoumnpo of the Milwaukee Bucks.

Playing in one of the league’s smallest markets has never seemed to dull his stardom. Antetkoumnpo forced the world to learn his (long) name. 

With that said, time will tell if he remains a Buck forever. This team just suffered a disappointing first-round exit against the Miami Heat.

Now, there is some trade chatter around the superstar. It naturally will be the case after a borderline historic meltdown by a team severely limited in what changes can be made.

Could he end up on the Oklahoma City Thunder this summer?